Privacy Policy

Last updated: June 15, 2026

Store Service Note

For this store version, privacy reviews focus on the specific customer interaction involved, including checkout, delivery, support, analytics, and advertising records, so requests can be answered clearly and without over-collecting evidence.

The Ordinary respects customer privacy and uses personal information only for operating the store, processing orders, improving service quality, preventing fraud, complying with legal duties, and supporting relevant marketing where permitted. This Privacy Policy applies to visitors and customers who use [[policy_domain]].

Information We Collect

  • Contact information such as name, email address, shipping address, billing address, and phone number when provided during checkout or customer service.
  • Order information including purchased items, payment status, delivery details, returns, refunds, and customer support history.
  • Device and usage information such as browser type, IP address, pages viewed, referring links, cookie identifiers, and interaction data.
  • Marketing and advertising information, including preferences, consent records, campaign interactions, and Google Ads related measurement data where applicable.

How We Use Information

  • To process and deliver orders for skincare, body care, hair care, and personal care products, send order updates, manage returns, and respond to support requests.
  • To maintain account security, verify transactions, detect abuse, prevent fraudulent activity, and protect the website.
  • To improve website performance, product presentation, checkout experience, customer service, and advertising relevance.
  • To comply with tax, accounting, consumer protection, privacy, payment, and other legal obligations that apply to our store.

Legal Bases and Business Purposes

Where a legal basis is required, we rely on performance of a contract for orders and support, legitimate interests for security and service improvement, consent for optional marketing or non-essential cookies, and legal obligation where records must be kept. For United States privacy purposes, we process information for business purposes such as providing products, maintaining the website, preventing fraud, and measuring advertising performance.

Cookies and Tracking

We use cookies and similar technologies to keep the cart and checkout working, remember preferences, understand website performance, improve product discovery, and measure advertising. Some cookies are essential for the store to function. Optional analytics or advertising cookies may be controlled through browser settings, consent tools when shown, or platform-level privacy controls.

Google Ads and Advertising

When Google Ads or similar advertising tools are used, limited browsing and conversion data may help measure campaign performance, avoid irrelevant repetition, and improve ad relevance. We do not use sensitive personal information to target ads. Google and other advertising partners may process data according to their own privacy terms and user controls.

CCPA and U.S. State Privacy Rights

California residents and residents of other eligible U.S. states may have rights to know, access, correct, delete, or receive a copy of personal information, and to opt out of certain sharing, targeted advertising, or sale of personal information as defined by applicable law. We do not knowingly sell personal information for money. If advertising or analytics activity is considered a sale or sharing under applicable privacy law, eligible users may contact us to exercise opt-out rights.

Your Choices and Rights

  • You may request access, correction, deletion, portability, or restriction of eligible personal information.
  • You may unsubscribe from marketing emails by using the unsubscribe link or contacting us.
  • You may control cookies through browser settings and available privacy tools.
  • You may appeal or follow up if you believe a privacy request was not handled correctly.

Sharing and Service Providers

We may share information with Shopify, payment processors, shipping carriers, fraud prevention providers, analytics providers, advertising partners, email service providers, professional advisers, and authorities when required by law. These parties receive information only as needed for store operations, legal compliance, security, or customer service.

Retention and Security

We keep personal information only for as long as reasonably necessary for orders, customer service, legal compliance, accounting, security, and dispute resolution. We use reasonable administrative, technical, and organizational safeguards, but no website or transmission method can be guaranteed to be completely secure.

Children

The website is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children.

Contact for Policy Questions

Questions about this policy or an order can be sent to The Ordinary through the contact details below. Please include your order number when the question relates to a purchase.

Website: [[policy_domain]]
Email: [[policy_email]]
Mailing address: 6277 S Nash Way, Chandler, Arizona, 85249, United States
Phone: 4806897053